Virality has a price. Tumblr invested 110M$ to...
Virality has a price. Tumblr invested 110M$ to become a global brand. http://t.co/CYlPe6XpNO
August 09, 2013
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Virality has a price. Tumblr invested 110M$ to become a global brand.
When Yahoo! acquired Tumblr, I was told they were about to raise new money as they were running out of cash. I was amazed. They closed a 85M$ round 20 months before for a total of 125M$ raised!? Forget virality and sexy story telling on how a simple product...
http://fred.over-blog.com/virality-has-a-price.-tumblr-invested-110m%24-to-become-a-global-brand
