by Frederic Filloux According to a new SecretMedia study, because of ad blocking software, one quarter to two thirds of video time ends up un-monetized. While broadcasters begin to grasp the full vibrancy of the ad-blocking ecosystem, the advertising community inexplicably lags behind. Right now, on digital, video is where the money is.
TV Everywhere (sometimes called authenticated streaming) is the entertainment industry's clunky term for a business model where broadcasters (chiefly the cable networks) allow customers access to content through Internet-connected devices-tablets, smartphones, PCs, set-top boxes. It's not YouTube. It's not user-generated. It's not free.
Le marché des objets connectés devrait peser plus de 1 700 milliards de dollars d'ici à 2020, selon le cabinet IDC. Un potentiel que veut capter MobiquiThings, une entreprise à Sophia Antipolis qui développe un réseau de communication pour l'IoT.
Almost every public ad tech company's stock is getting clobbered right now. Why? It seems like investors are reacting to a poor showing in Q2 earnings from Millennial Media and YuMe. YuMe's co-founder and CEO Jayant Kadambi described his company's quarter as "disappointing." Revenue was flat, missing expectations, while EPS of $0.17 missed by $0.08.