Adblockers Hit Another Market: Video | Monday Note...
Adblockers Hit Another Market: Video | Monday Note http://t.co/jkm9WNmeG8
September 14, 2015
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Adblockers Hit Another Market: Video
by Frederic Filloux According to a new SecretMedia study, because of ad blocking software, one quarter to two thirds of video time ends up un-monetized. While broadcasters begin to grasp the full vibrancy of the ad-blocking ecosystem, the advertising community inexplicably lags behind. Right now, on digital, video is where the money is.
http://www.mondaynote.com/2015/09/14/adblockers-hit-another-market-video/